Wealthy donors are ruled by their heads, not their hearts

By Emma Rigby, Third Sector Online, 7 September 2007

Wealthy philanthropists are less influenced by their emotions than other donors and give more strategically, according to research commissioned by Barclays Bank.

The Changing Face of Philanthropy: today, tomorrow and beyond says that as people become wealthier, philanthropy becomes more important. It concludes that wealthy philanthropists are driven to give by four things: a sense of responsibility, compassion, conscience and through a direct link to the cause. The report, based on research...