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Resources
A library of information and advice to assist you in improving your job performance.
IT intelligence: Website content
By Sue Fidler, Third Sector, 2 July 2008
Sue Fidler recommends an analysis of how people use the content on your website.
Marketers are used to hearing the refrain "content is king", and since the advent of the internet it has become more than just a truism. Making your content work is important on two fronts. First, you need to attract your audiences, get them to the right information and then keep...
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