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Resources
A library of information and advice to assist you in improving your job performance.
How to ... Recruit a celebrity to endorse your charity
By Hannah Jordan, Third Sector, 25 June 2008
Despite a lack of official research into the effects of celebrity endorsements, anecdotal evidence suggests that they can help to boost fundraising capacity. Having a celeb on side can be particularly effective if you are promoting a cause that might struggle to gain media attention.
"Alzheimer's is not a glamorous issue for the media to cover, so having a famous face representing us is an added bonus and helps to raise awareness," says Maria McDonagh, celebrity manager at the Alzheimer's Society. So how should you go about finding a celebrity to endorse your charity? 1....
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