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Case study: Healthcare charity boosts fitness
By Paul Jump, Third Sector Online, 7 March 2007
How Sue Ryder Care increased the diversity of its volunteers with a ‘Perfect Fit' campaign.
The background Healthcare charity Sue Ryder Care wanted to take a new approach to volunteer recruitment to ensure that volunteers were given a mutually fulfilling role in the organisation. It also wanted to increase the diversity of its volunteers. "In the past, our calls for volunteers have seemed like a...
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