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Stewardship - the debate goes on
By Hannah Jordan, Third Sector, 2 July 2008
Fundraisers cannot agree on a definition of stewardship, according to the interim results of an online survey.
Last month, Relationship Marketing launched a study to identify what fundraisers thought stewardship was. The fundraising agency said it had been defined variously as "donor care", "relationship fundraising" and "just being nice to people" (Third Sector, 11 June). Twenty-six per cent of respondents thought that "sustaining the pool of public...
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