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More will cut out food than donations
By Sarah Townsend, Third Sector, 10 March 2009
Households will reduce large expenditure first, survey finds
People are less likely to cut back on giving to charity in the coming year than on eating out, clothes or weekly food shopping, according to the latest survey from think tank nfpSynergy.
Thirty-four per cent of respondents said they would either 'definitely' or 'probably' cut back on giving to charity in the next 12 months, but 64 per cent said they would cut back on eating out, 60 per cent would buy less clothing and 52 per cent would spend less on the weekly food shop.
NfpSynergy researcher Jonathan Baker said: "This could be because donating to charity takes up a relatively small amount of someone's budget, so people do not envisage making large savings from this area."
The survey asked 1,000 people to rate how likely they were to reduce their outgoings in seven areas of household expenditure.
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Lucy Neave, 10 March 2009, 16:45
Yet another reason for all charities to explore fundraising methods that do not cost them or their supporters any money. Recycling schemes like www.eachonecounts.co.uk are a perfect example. You've nothing to lose and a lot to gain![Report this post]