Four fifths of readers think free-gift fundraising should be stopped

By Paul Jump and Ben Cook, Third Sector Online, 1 May 2007

Fundraisers should stop sending free gifts in their direct mailing according to Third Sector's latest online poll.

A resounding 82.5 per cent of respondents answered yes to the question "Should fundraisers stop sending pens and umbrellas?" Only 17.5 per cent said no. Megan Pacey, director of policy and campaigns and the Institute of Fundraising, said there were “questions around the return on investment” when fundraisers send free...

New users register here FREE for full access

Sign up free to the all-new ThirdSector.co.uk and get:

  • Daily breaking news The latest fundraising initiatives, campaigns, financial news, people moves and much more
  • News by email Sign up to daily and weekly bulletins relevant to the fields that interest you
  • Resource library A wealth of advice and tips to help you do your job better
  • Archive A full, searchable archive of every article since 2002
  • Analysis and comment Read what the experts and your peers think about current issues, and join the discussion

Your details

Choose your preferred email form:

Data protection

Bulletins

Log in

Password reminder