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Intelligent Giving overhaul replaces smiley faces
By Emma Rigby, Third Sector, 20 June 2007
Donor information service Intelligent Giving has overhauled its website to improve the way it profiles charities.
Some of the smiley face icons used to rate transparency have been replaced with more informative indicators. Charities' reserves are now represented by a pile of coins, for example. "We made the change after complaints from charity accountants, and we won't pass judgement on whether the value of reserves is...
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