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Age Concern set to invest more money in Heyday
By Indira Das-Gupta, Third Sector, 22 August 2007
A further £3.1m is to be invested in Heyday, Age Concern's subsidiary for the over-50s, in the current financial year.
A memorandum to trustees, dated 1 August and seen by Third Sector, shows that the original budget of £5.5m was scaled down to account for disappointing membership figures. Initially, Heyday set out to recruit 250,000 members but has secured only 45,000. To January this year, £16m was invested in it,...
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