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New slogan for Children In Need
By Emma Rigby, Third Sector, 12 September 2007
BBC Children In Need is trying to clarify how it covers its costs by rewording its promise that every penny given to it goes towards helping young people.
A redesigned Pudsey bear will also be unveiled at the launch of the 2007 appeal, which takes place next week. The charity's revised slogan will read: "For every penny you donate, a penny will go towards projects helping disadvantaged children and young people in the UK. We are able to...
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