Charities defend use of pens and other gifts

By Ben Cook, Third Sector, 14 November 2007

Leading charities have defended fundraisers' use of incentives such as pens in fundraising packs after direct marketing experts questioned their value.

Several direct marketing agencies told the Institute of Fundraising that gifts should be distributed only if they are relevant to a charity's cause ( Third Sector Online , 12 November). Agencies also told the institute charities should be required to tell donors the cost of expensive incentives and why they...