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Amnesty looks to text messaging to gather Burma support
By Ben Cook, Third Sector Online, 19 November 2007
Amnesty International is to use text messaging as the main response channel for its new Burma campaign following an overwhelming response via text to its last campaign.
The No More Bloodshed campaign encourages supporters to respond “from anywhere, at anytime” by texting ‘Burma’ to 64118. When Amnesty receives a text message it will call the supporter to discuss how he or she can support the organisation’s work. Text messaging was chosen as the main means of response...
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