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Christian Aid appeals to a broader range of donors
By Ben Cook, Third Sector Online, 21 November 2007
Christian Aid is to try to widen its supporter base beyond religious donors as part of its plan to boost the charity's annual income significantly.
The charity has appointed a consultancy firm to help make it relevant to the "full spectrum" of Christian audiences, ranging from practising church-goers to those who "may not consider themselves religious but believe in and hold Christian values". Earlier this year, the charity announced plans to increase its voluntary income...
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