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Bluefrog reopens pens and coins row
By Emma Rigby, Third Sector Online, 20 November 2007
Marketing agency Bluefrog has attacked a recent report by other agencies recommending limits on the use of incentives such as pens and coins in direct marketing packs, saying it "smacks of shame and embarrassment".
The report - a response to an Institute of Fundraising consultation about the revision of its direct marketing code of practice - said that incentives should only be included if they were relevant to the cause and people were told how much they cost. But Mark Phillips, managing director, Bluefrog...
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