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Donors condemn mail-pack gifts
By Emma Rigby, Third Sector Online, 22 November 2007
The majority of donors think that charities put gifts in direct mail to make people feel guilty, research by the Fundraising Standards Board suggests.
More than two-thirds of the 2,000 respondents who took part in the board’s questionnaire think gifts are used to make people feel guilty about getting something for nothing, and 93 per cent think that money spent on gifts might be better spent on the cause. Signed, Sealed and Delivered ,...
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