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Code comes down on guilt and shock
By Emma Rigby, Third Sector Online, 15 February 2008
Guilt-driven marketing, incentives and the use of shocking images are some of the issues covered in the draft of the Institute of Fundraising's code of practice for direct mail.
The eight-page draft, which is currently being reviewed by the institute’s standards committee before the board of trustees gives it the green light for publication, includes paragraphs on decency, shock tactics, honesty, transparency, environmental issues and the use of questionnaires and enclosures. The details were revealed at the institute’s direct...
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