Little at Large: Valuable lessons from the tender Kelvin MacKenzie

By Matthew Little, Third Sector, 14 May 2008

Plenty of useful messages from the Charity Communications conference in London last week - using human interest to get your story in the media, the best way to 'pitch' to journalists, that kind of thing.

But the most important lesson to emerge from the conference was this: don't ask advice from former editors of The Sun newspaper. Star speaker Kelvin 'Gotcha' MacKenzie first endeared himself to his audience by railing against excessive charity salaries and crooked fundraisers and informing everyone that, if there was a...